Thriving during recession.

Have you noticed that there are people who are unaffected by recession? Each day, as I go around, I see places where business goes on as usual or even better these days. That started me thinking. Why? How is that possible?

No matter what you are, your needs have to be fulfilled regardless of your situation. Right? You have to eat and drink. You need a means of transport. You need basic things to survive.

Someone has to supply these basic things and needs. It could be just anybody who thinks herein lies an opportunity to start anew.

Let’s take water. Everybody working outside the home needs liquids to replenish that which has been lost throughout the day. Poorer people take in cheaper fluids while richer ones take more expensive fluids.

During recession, money is scarce, so people tend to be more careful and spend less. So. There are generally more who buy cheaper fluids to drink.

With that understanding, would not it be reasonable to presume, more people would go to places where drinks are sold at a lower price? During recession in Malaysia, where roadside stalls are allowed to operate, ice-water stalls do better business than coffee-shops or restaurants. I notice that this is happening. Of course, there are the exceptional coffee-shop or restaurant doing brisk business at all times, in spite of recession. Their secret? Well, that would be another posting.

Then, we come to food. No food, no energy. So, no matter what, everyone of us has to fill our stomachs with food. There’re numerous places to get food; there are big restaurants in hotels, small restaurants in town, coffee-shops, road-side stalls and stalls in compounds of houses.

Of course, the last two places are the cheapest places to get food. And I can see that some of them have just as delicious or nutritious food, if not better, than those big expensive restaurants.

I have seen a husband and wife team doing non-stop business at their small make-shift stall each morning. There are father and son or daughter partnerships enjoying improved business at such stalls.

What factors determine their popularity? Well, having tasted some of the food, I would say that it has to be fairly tasty to have customers return daily for their food. However, with knowledge to cooking easily available through books, clubs or associations and the internet, almost every stall can produce fairly good taste. With that in mind, there is the price factor. Is your food cheaper than the others around? Is it clean and hygienic? If you can fulfill these factors, there can be no doubt, you can have a successful food business during the recession.

You want good food? Then, you say, ”Cheap!” How can that be? All I can say is that it is perfectly possible, especially during the recession.

Well, some weeks back, I read how a lady wanted to sell one of her beautiful photographs for six hundred dollars. She put it in a traditional shop hoping to get six hundred a month if she could get a sale in one month. After three months, the photograph did not attract even a single buyer at that price. Her profit after three months was zero dollar.

She had earlier heard of an offer to sell her photographs at a dollar each. In her calculation, that dollar could not even pay for her time and travelling to get such a photo snapped. Only after her failure to sell it for six hundred, di d she reconsidered the offer and found that many buyers were attracted to the same photo, earning her a sum that was quite satisfactory.

Now, perhaps you have the picture. Similarly, although each packet of food sold cheaply gives a very small profit; if we multiply that small profit by the huge number of packets sold to the numerous customers turning up for the food, you will find that it could be more than what you would get should you try to gain more per packet selling to much lesser customers.

As for governments, they should relax some of their regulations concerning such sales as the move would help some of the citizens to overcome their temporary difficult financial situation.

For those looking for opportunities and ways to overcome retrenchment, I just hope this helps.

The power to change lies in our hands.

Many paths lead to success. When a ‘landslide’ closes one of them, all we need is to look for another path.

In a recession, there is a possibility of retrenchment. When it happens, one path to economic improvement may be closed. We can always find another path. How fast you discover another path depends upon your resilience.

Some people who may not be quick enough to jump up again, would sit on the spot they have fallen and allow their minds to look for reasons for the closing of the path, finding none and despairing of ever having that path cleared, eventually going into depression. When a problem has no solution, surrender it to god, put it aside and move on to another path.

Even in a recession, there are people who will be working. They will have to work doubly hard, spending more time and effort on the job. That would mean they have no time for certain things which still need to be done.

They would need good nutritious meals to stay longer at their jobs. With recession eating away at their pay, would they still go to restaurants to enjoy their food? Here is an opportunity to provide clean, cheaper nutritious food and drinks from a home kitchen. You can afford to sell cheaper as you do not have expensive overheads to look after, and buying food from the market in bulk will be cheaper.

The beautiful part about cooked food and drinks supplying is that you get to prepare your meals at the same time and because the bulk buying is cheaper, your own food expenses will be less. You kill two birds with one stone.

People need to have the grass cut, but they are too tired after having to work even harder. If they already have a lawn-mover, all you need are two strong hands and two steady legs. Take reasonable wages and a few lawns a day will be able to see you through this tough period. Perhaps, it might be the beginning of a service business when more people need such a service. What other services do those who have jobs need? Find out and offer your services. God help those who help themselves because He loves people who make use of the abilities He has given them.

Go for some free-lance work. Use whatever expertise you have to offer. Look into places which offer such type of work. You may go into an address such as: http: //elance.com or some other places. However, free-lancing is tough as there are too many experts around.

Can you play the piano, the organ or the harmonica? Lessons can be given for a reasonable fee. Classes can be small at the beginning. Teach well and your students become your advertisers.

Or you could teach some other thing floral arrangements, languages, drawing, painting, some kind of craft such as batik-painting and whatever skills you have.

As you can see, there are many things we can go into. All we need is the knowledge, have it or look for it; apply it and try it out with relatives and friends; advertise our service, work hard at it and soon everything will be in place.

Recession! Retrenched? So?

In my friend’s house the other day, I got to know that his neighbor was retrenched. The guy had just bought the house and there is this big installment he had to pay each month.

With recession, there is going to be retrenchment with people losing their jobs. Times are going to be tough. Nevertheless, such times are a test of a person’s true strength. Such times can lead to greater opportunities. Such times lead us to face reality, to survive and reach out for the knob to another door.

There is a saying that ‘When one door closes, another opens.” When we are secure in our jobs, we seldom, if not never, reach out to open another door in front of us. Let us examine what are the doors available for us to open.

Before we look into the doors open to us, let us draw a deep breath and relax. Tension usually comes with problems. Tension can bring sickness and, worse, other problems to the family. There may be the blame game. We blame ourselves. We may blame other members of the family. Yet, why should there be any such acts. We ought to understand that the problem comes through no fault of anybody. It just happened because there is a global recession. It is beyond our control. That’s that! Now, let us calmly examine how we can overcome it and survive the economic tsunami that is sweeping over us.

The first thing we have to face is our financial position. Did we manage to put aside some savings? Have we been saving regularly? How much do we have in our savings? With more money saved, we can breathe more easily. We can think of many more opportunities that we can go into to create an income.

Next, we could think of the knowledge we had acquired. During my younger days, I willingly serve others without any return expected and in my generosity, I was given the opportunity to learn many things. I learned to video-tape, to edit so as to have all that is important and remove the superfluous so that the result is not boring. I learned to use software to create special effects.

I learned to repairs taps and pipes by helping friends who had plumbing problems every now and then. I am my house’s own plumber.

In another posting, I had mentioned how I had in a similar manner learned floristry and had been a part-time professional florist supplying the RHB Bank in Sungai Petani with floral arrangements in Sungai Petani, Kedah during the early 1980s

Perhaps, you are an engineer. As an engineer with basic engineering knowledge, you may search for a little more skills to make repairs. Even during recession, people need a refrigerator. Refrigerators do break down. They need repairs. Such repairs can be done in a home. Other than the refrigerator, there are washing machines, televisions, radios and computers. Be committed to the chosen work. Plan it well. Inform your relatives, friends and neighbors. Show them you care enough to do a good job and they will be returning with more work for you.

Do we have relatives and friends who may have certain skills and abilities they could teach us? I learned flower-arrangement well enough to supply an arrangement each week to a bank. This was through helping friends to make arrangements. I, later, improved my skills through books I ordered from England. I wanted the latest and the best then. That was how I became a part-time florist without a shop at one time of my life.

Relatives and friends have ideas. Of course, some are good while others are of not much value. We ought to talk to them. As we listen, ideas might be offered. Then, we can list down the ideas given as soon as we reach home. Ideas do disappear and are lost from our memory unless we put them down in a secure place. Then, slowly, with our better halves and our children perhaps, think of the ideas. How viable are they? Which is the most suitable in our community? We plan our move. Then, we implement the idea. After that, since we are on new ground, we have to evaluate our plan and our product. How good are they? Are there any weaknesses? How can we improve on them? Our friends and relatives still play a part here. Now, we can see the importance of having relatives and cultivating good friends.

So, are we literate? (Of course, we are! Otherwise we would not be reading this. However, I add this in as I hope we can use this to encourage or get someone else to be aware of the importance of being literate. Realize how important education is to our children!) How well can we read and understand? Can knowledge from books be of any use to us? I am glad I have a good command of English as I had from young realized that the latest knowledge comes in that language! You see, those days I frequented the USIS library and the British Council library to quench my thirst for knowledge. That is the advantage I derived from not having sufficient money to purchase books and magazines. I was forced to search the book-racks in those places.
What can we do? Can we cook? Are we able to do house-hold repairs? List down all our abilities. All of them can be of help and we can never know where it may lead us. We may end up being our own boss for the first time in our life!

There was a time when I cooked every day for my family. I did it to ensure my family had truly balanced meals. I did the marketing. In doing so I learned how to differentiate between fresh and stale food, I learned the difference between young and old beans and I learned how to separate a ripe watermelon from an unripe one. When I am ignorant, I am never too shy to reveal it by asking people who have the knowledge. You see, if we ask, we are ignorant until then only, if we do not, we remain ignorant forever!

At one point, I even thought of setting up a restaurant! However, God gave me only twenty-four hours and there was a limit to how much we can stretch our time. We could start small, with a stall for chips or banana fritters or anything coated with flour and deep fried in oil.

And if we have no cooking experience, literacy can still help us with information from recipe books from the library or the bookshop. We could make jams. We could bake puffs. We could sell them from home or supply someone who needs them. Tell the neighbourhood about your food. Get orders or sell them at the nearby morning breakfast center or whatever suitable outlet is available.

How about drinks? Coconut water? Some kind of healthy herbal drink? Warm lemon tea? Cool chrysanthemum tea? Soya health drink? What is available in our territory? Try out the taste. Is it suitable for our community? Try the drinks on our family, our friends and our neighbours. Do they like it? That’s research that does not need much money. We can sell them to get an income sufficient to tide us over this difficult period.

We can make rubbish enzymes from fruit peels, skin and discarded vegetables? Such things can even be obtained free from the market or restaurants’ kitchens. All we need to purchase is brown sugar and a clean plastic container. Water comes from your tap. We can sell enzymes to encourage people to use less detergent and save the planet as well. Enzymes will help improve the soil for someone’s plants.

And we should not be afraid to be seen doing more messy work than before. During the last economic down-turn in Malaysia, there was this wife of a mechanic (Actually I do not know the true reason for a mechanic to fail but ran away, they did.) moved to a larger town to become a hawker and ended up earning a lot and now lives in their own big double-story house. Fantastic? Maybe. But it is true!

Do we have space? Do we have a vacant piece of land beside our house? We could start some kind of small business on that small piece of land. Perhaps, it could be a landscaping business. Pots, fertilizer and anything else that has to do with plants could be sold. It is a business where things do not have a self life and therefore the capital cannot dwindle. And the plants get better value as they grow. If mowing the lawn is within our ability, we can also put it to good use. Well, bosses, the well-do-to and those who still work need someone to care for their lawns and gardens. People still need hobbies.

Yes, hobbies are important to life. Aquarium fish and gardening too and essentials can be a source of income.

And if we have nothing; no money, no knowledge, no skills, no friends or relatives who can teach us something to help us out, there are still lots of things that can be done. Busy people need someone to wash their cars. Working people need someone to look after their garden. Working couples need to eat. We can help with the transport. We can sell. We can do a buy-and-sell business, paying the producer after each day’s sales.

We can also become agents; insurance agents, agents for cars and whatever there is to be sold.

The only thing we cannot do without in this world is the willingness to work hard; to put in effort to earn an honest living so we can walk tall.

Of course, it is tough. Nobody ever said it is going to be easy. But then, we can be tougher when the need arises.